Want your coffee beans to taste like they’re fresh from the shrub each time you brew them? Follow our tips below to get maximum freshness with every cup!

Brewing a great cup of Lola Savannah coffee is easy. Use filtered water in proper proportions (2 tablespoons of ground coffee for 3/4 cup of water) and grind the beans just before brewing. If you do not own a bean grinder, consider buying one. Even an inexpensive grinder makes a difference.

While our highest quality Arabica beans are roasted to perfection to assure a quality cup, flavor also depends upon proper brewing and storage techniques. Even great coffee brewed with too much water will taste weak, and frozen coffee will never taste the same as when it was fresh.

If you can smell a coffee fragrance, then the coffee has begun to age. Since this actually begins during the roasting process, the only truly fresh coffee is green. The shelf-life of fresh coffee is four weeks from the time the coffee was roasted.

Coffee is a perishable product, much like fresh bread that becomes stale very quickly. Most store-bought coffee has lost its freshness even before it was packaged.

Don't keep your coffee in the refrigerator or freezer. Refrigeration adds condensation to the beans and dries out the natural moisture. It is much like eating bread that has been in the freezer for awhile. Freezing coffee destroys the coffee on a molecular level, depleting the oils and leaving the coffee flavorless.